TruColor Food Coloring

The Cutting Edge of Natural Food Color Development

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A deep passion for what we do!

Trucolor poppy We first became aware of the potential dangers of the artificial and synthetic ingredients when one of our kids was diagnosed with autism and behavior problems so severe he was “excluded” from school. We looked for anyway to improve our son’s health including through his diet. When we analyzed what we were eating we found an astonishing amount of questionable and suspect artificial ingredients in the food we consume daily. It literally broke our hearts to see our son or any child excluded from brightly iced cakes and cookies and virtually excluded from these celebrations because of synthetic and artificial ingredients. At TruColor, LLC we have dedicated our lives to offering exceedingly brilliant natural colors derived from nature’s own fruits, vegetables, roots, seeds and minerals. Where we cannot claim that simply changing our son’s diet or that removing risks posed by artificial and suspect ingredients can cure anyone, it is a very good place to start. A balanced and nutritious diet can have amazing and far reaching positive effects on a person’s daily life and give a strong foundation to build upon.

Most importantly a strategic and combined effort at home and school with everyone involved in Zachary’s life including his therapist and teachers has made a real impact in developing our son and bringing out his best atributes! Today our son is a Junior in High School with perfect marks, a strait “A” Student. As for his celebrations, they are filled with brilliant, stunning natural colors, full of vitamins, phytonutrients and antioxidant polyphenols, in other words food colors that are good for his health!

The South Hampton Six

The University South Hampton published a high quality study that directly links synthetic colors and artificial preservatives to Attention Deficit Hyperactivity Disorder (ADHD) in children leading Europe’s Food Standards Agency (FSA) to recommend that six artificial colorings found in confections, candy, biscuits and soft drinks, ‘The Southampton Six’ be removed from food.

When we were asked by our friends in the decorating community for natural colors and we brought to bear our extensive experience in the food and color industry and literally spent years developing TruColor™ Natural Food Colors so that everyone has the opportunity to decorate with the most amazing natural food color collection ever assembled.


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